I’ve been entrenched in the digital world ever since my dad brought home the Apple IIe for the summer holidays in the 1980s. After staring at the black and green screen for two months straight I’ve never looked back.

Now days it's relatively easy to build beautiful websites but the questions then becomes "now what?" How do you drive traffic to your site and convert those leads into customers and ultimately advocates of your brand? Peter's focus is entirely around answering that question.

From UX design and illustration to inbound marketing and lead conversion, there’s almost no digital stone that Peter’s left unturned. His passion for innovative solutions has won him countless awards both locally and internationally as well as cemented relationships with brands such as British Telecom, Alberta Health Services, Government of Alberta, Time Life Warner and The BBC.

Peter currently is the President of Digital Alberta (www.digitalalberta.com), Partner and Director of Conversion at ZGM (zgm.ca) and has his hands in multiple start-ups and products. He consults with the local universities on their digital curriculum, mentors students and is a regular judge with various interactive groups including Applied Arts and the Digital Marketing Association.


Digital Lead generation:
Conversion is everything

What's the best way to get new customers? Get them to come to you. Learn the secrets of inbound marketing from the professionals.

Digital Marketing: bridging the gap

Does you company feel like it's in the stone age? Getting into digital can be an easy transition. Learn how to take small steps that will usher your company into the modern era.

Storytelling with Technology

Throughout history we've always enhanced stores with innovation from flashlights under the chin to using video. See what exciting new tools are coming up to bring your storytelling to life.

Search Engine Optimization 101

Google is changing at an accelerated rate? How are you staying on top of things? Learn the latest changes in creating content that keeps your rankings high.

Moving from Traditional Design to Digital Design

Do you feel like you are struggling to say to stay afloat lately? Does terms like CSS, UX, Prototypes and wireframes have you wondering if you are falling behind the times? Learn some easy ways to start bridging the gap.

Design for Conversion

Making things look pretty isn't enough. Unless there is a purpose behind your pixels you won't get anyone to do what you want.

UX Design 101

Everyone is a User Experience Designer these days but what does it really mean? Learn how to get started in user- led design.

Networking for introverts

Networking doesn't have to be a dirty word. Learn how to build a powerful and effective network in your own style.


I've been lucky enough to work with some great people and great brands over the years. Here are a few of the highlights:

Clients I've worked with

  • Jayman MasterBuilt
  • BBC Scotland
  • Time Life Warner
  • Telus Spark
  • RBC
  • Government of Alberta
  • Alberta Health Services
  • Bonavista Energe Corporation
  • Distress Centre
  • Fortis Alberta
  • Fountain Tire
  • GNS3
  • Graham Construction
  • Market Mall
  • Nature Conservancy of Canada
  • Nuera
  • Windsport

Let's Chat

I'm always up for a coffee or better yet a beer. Give me a shout.